It's nice to see two worlds connect. In this case, PDN just wrote about Rapha. The piece is about how Rapha, the British cycling clothing company uses photography and multimedia to market its products instead of a traditional advertising route.
The piece is worth reading. And if the model spreads, our future is certain.
I've photographed one of Rapha's phenomenal rides with my pdxcross.com cohorts and I've gotten to know the crew who run Rapha's North American office here in Portland. They're a great group of folks and the cycling clothing is the best.